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Ep 02 · Founder · 21 May 2026 · 74 min

Helena.

Ran a business into administration with forty people inside it

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The conversation

The story most founder interviews skip. Helena on the eight weeks of solvency she kept to herself, the payroll she funded personally, and the room where she told forty people at once.

No questions were sent in advance. Helena held a full veto on every section after recording. Nothing was pitched.

Chapters

  • 00:00The room
  • 12:30How it looked from the outside
  • 29:10The month she stopped sleeping
  • 50:20The letters afterwards
  • 66:00What she owes